SEO vs Google Ads: Which One is Right for Your Business?
In digital marketing, businesses use online tools to reach more people and grow faster. Two of the most trusted tools today are SEO and Google Ads. These tools help improve visibility on search engines. SEO vs Google Ads is a standard comparison when choosing the best method for promotion, and they both work in very different ways. Businesses often use both to meet different goals, and this blog explains how each technique works and which one works better for your business needs. The right strategy can lead to better traffic, leads, and long-term success. Understanding SEO vs Google Ads: How Do They Work? The topic of SEO vs Google Ads starts with how these two methods function. SEO, or Search Engine Optimisation, helps improve a website’s position in organic search results. It includes content updates, keyword use, speed improvements, and link building. These changes allow the site to rank higher over time. Google Ads, on the other hand, is a paid platform. Businesses pay to display t...